EW

DESIGN

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The Pretty Stuff

EW

Bringing Life to Learning

Animation, Color, Scale

Keeping K-12 students engaged in sometimes dry topics can be a struggle, but guiding their focus to the elements of a lesson that you want them to focus on is critical to keeping them on track with the class.

In my time at QuantHub, designing for this audience was critical, and in that effort I introduced a few key changes to their activities.

  • Clear contrasting colors guiding their eye to interactive elements, and de-contrasted treatments for less important elements
  • Clear differentiations in scale between elements of importance, keeping them focused on the right content zones
  • I introduced key animations on certain elements to bring some pageantry and “fun” to the experience. The gamification elements ceased to be static information readouts and became active parts of the user’s enjoyment.

It was also important to design an interface that could work within an LMS that would crush the interface as small as 768px at times, even on the user’s desktop or Chromebook.

Forecaster 121

Designing for Luxury

How do you differentiate the brand of a luxury condo complex in a city where a new one pops up every week? Finding an answer was the task when I was asked to handle the marketing for Forecaster 121.

The process of developing the marketing for a building is a pretty amazing process. Not only are you marketing to a prospective public that won't see the home they've pre-purchased for months or even years, but you're marketing to the city itself. Local zoning, air rights, and feature and historicity proposals—there's a lot to consider when building in the heart of a city, and wooing the city board is almost as important as wooing prospective home buyers.

Top to Bottom

With Forecaster 121, I went with a traditional color combination that speaks to luxury: gold to speak to quality and black to accentuate the gold and provide a contemporary sharp contrast. Combining color identity with a sharply modern sans serif font and a modernist block logo helped to complete the initial identity, but there was a lot left to do.

This project was really fun because I got to stretch my legs in every area of design, from photography to print to digital. I was building a responsive website and mail templates at the same time I was designing 60-foot banners meant to hang from the sides of high-rises. I also got to help make proposals to the city look all the more professional and convincing, which really helped me learn the nuances of designing within the constraints of government needs.

EW

Hi, I'm Ethan.

I've been designing for 20 years

And { coding } for 14.

I'm currently doing it in Philly.

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Feel free to contact me to discuss design, technology,
our next project, or just because you felt like it!

Wanna talk? Email me!
ewelner22@gmail.com

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